Article Reprinted from Herbalife’s Canadian Today Magazine, June 2004 Issue
Herbalife is a long-time believer in the power of protein. For years, Herbalife has offered its customers a wide variety of protein-rich products to enhance their weight loss, weight management and nutrition. Recent scientific studies have created a new understanding of the role protein plays in a healthy diet and in weight loss, especially. It’s nothing less than a nutrition revolution, and as always, Herbalife is ready to take you there!
Protein for Healthy Living
According to the latest statistics, the obesity epidemic continues to grow worldwide and shows no signs of stopping anytime soon. An astonishing 51% of Canadians are overweight or obese, while more than one -third of all children and teenagers in Canada are overweight. Those who have adequate amounts of protein in their diet, however, may find they’ve escaped being part of this alarming trend. That’s because the latest nutritional research indicates that protein has numerous dietary benefits that give a boost to weight loss and weight-management efforts. Let’s look at some of the ways you and your customers already are benefiting from enhanced protein intake.
One of the principal advantages of protein is that it creates a feeling of fullness andsatisfaction in the body that makes overeating much less likely. Besides being filling, protein is a smart addition to any weight-loss or weight-management program because of the effect it has on carbohydrate cravings. As nutritional research has documented, carbohydrates trigger the brain to crave more carbohydrates, leading to a cycle of carbohydrate eating that becomes hard to control. Protein can block that triggering effect in the brain. If you eat protein with a carbohydrate, it will reduce the cravings caused by eating the carbohydrate.
Necessary, Not Just Beneficial
You can see why simply adding protein to a meal provides you with an incredible advantage in your quest to lose or maintain weight. But protein provides more than just benefits – it provides you with an important necessity as well. Adequate daily protein intake is essential for building and maintaining lean muscle mass. It may sound like a team that applies only to athletes, but in fact, everyone has a certain percentage of lean muscle mass in their body. The higher your percentage of lean muscle mass, the more calories you can burn in a day.
Besides determining how many calories you burn each day, lean muscle mass also serves a vital function for those trying to lose or maintain their weight. If your diet does not contain enough protein to build or maintain lean muscle mass, your body will begin to lose weight from the heart, muscles and organs. This type of dieting is unsafe and can even prove fatal. So how much protein do you need every day? Women need approximately 100 protein grams daily,* while men need roughly 150 grams.* But as you incorporate protein into your diet, remember that not all protein is equal when it comes to calories. For example, a serving of prime rib has 1,500 calories!
That’s why Herbalife has created a variety of healthy protein products to help you get adequate protein in your diet and lose weight. Herbalife’s meal-replacement shakes offer a combination of heart-healthy soy protein, vitamins and minerals in great-tasting flavors that satisfy your taste buds as well as your appetite. From the basics, like the Meal Replacement Drink Mix, to enhancements with Personalized Protein Powder and Herbalife’s line of protein snacks – Shake Mix, Bars, Drink Mix and Soup – Herbalife has all of your meals covered.
Leading the Way with Protein
The recent scientific findings regarding protein make Herbalife incredibly proud to have led the way in bringing high-quality protein to its customers. Chances are, your customers have seen or heard a news story about the new research on protein. However, they may not associate the Herbalife name with protein or know about all of Herbalife’s high-protein products. Now is the time to educate those customers about Herbalife’s high-protein nutritional programs and to reinforce the message that Herbalife’s products are based on cutting-edge science. Let them know that as a Herbalife distributor, you can provide them with the knowledge and the high-protein products they need to successfully lose weight and keep it off for good!
Fast Facts
Protein: A naturally occurring chemical found in the body that is made up of amino acids.
Benefits: Creates a sense of fullness, reduces carbohydrate cravings, builds and
maintains lean muscle mass.
Women Need: 100 protein grams daily
Men Need: 150 protein grams daily
Sources: meat, fish, eggs, dairy, nuts, soy products
Herbalife Recommended Products: Meal Replacement Drink Mix, Shake Mix, Personalized Protein Powder, Bars, Drink Mix and Soup Mix.
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