Learn Why It Matters Now… PROTEIN POWER!

Article Reprinted from Herbalife’s Canadian Today Magazine, June 2004 Issue

Herbalife is a long-time believer in the power of protein. For years, Herbalife has offered its customers a wide variety of protein-rich products to enhance their weight loss, weight management and nutrition. Recent scientific studies have created a new understanding of the role protein plays in a healthy diet and in weight loss, especially. It’s nothing less than a nutrition revolution, and as always, Herbalife is ready to take you there!

Protein for Healthy Living

According to the latest statistics, the obesity epidemic continues to grow worldwide and shows no signs of stopping anytime soon. An astonishing 51% of Canadians are overweight or obese, while more than one -third of all children and teenagers in Canada are overweight. Those who have adequate amounts of protein in their diet, however, may find they’ve escaped being part of this alarming trend. That’s because the latest nutritional research indicates that protein has numerous dietary benefits that give a boost to weight loss and weight-management efforts. Let’s look at some of the ways you and your customers already are benefiting from enhanced protein intake.

One of the principal advantages of protein is that it creates a feeling of fullness andsatisfaction in the body that makes overeating much less likely. Besides being filling, protein is a smart addition to any weight-loss or weight-management program because of the effect it has on carbohydrate cravings. As nutritional research has documented, carbohydrates trigger the brain to crave more carbohydrates, leading to a cycle of carbohydrate eating that becomes hard to control. Protein can block that triggering effect in the brain. If you eat protein with a carbohydrate, it will reduce the cravings caused by eating the carbohydrate.

Necessary, Not Just Beneficial

You can see why simply adding protein to a meal provides you with an incredible advantage in your quest to lose or maintain weight. But protein provides more than just benefits – it provides you with an important necessity as well. Adequate daily protein intake is essential for building and maintaining lean muscle mass. It may sound like a team that applies only to athletes, but in fact, everyone has a certain percentage of lean muscle mass in their body. The higher your percentage of lean muscle mass, the more calories you can burn in a day.

Besides determining how many calories you burn each day, lean muscle mass also serves a vital function for those trying to lose or maintain their weight. If your diet does not contain enough protein to build or maintain lean muscle mass, your body will begin to lose weight from the heart, muscles and organs. This type of dieting is unsafe and can even prove fatal. So how much protein do you need every day? Women need approximately 100 protein grams daily,* while men need roughly 150 grams.* But as you incorporate protein into your diet, remember that not  all protein is equal when it comes to calories. For example, a serving of prime rib has 1,500 calories!

That’s why Herbalife has created a variety of healthy protein products to help you get adequate protein in your diet and lose weight. Herbalife’s meal-replacement shakes offer a combination of heart-healthy soy protein, vitamins and minerals in great-tasting flavors that satisfy your taste buds as well as your appetite. From the basics, like the Meal Replacement Drink Mix, to enhancements with Personalized Protein Powder and Herbalife’s line of protein snacks – Shake Mix, Bars, Drink Mix and Soup – Herbalife has all of your meals covered.

Leading the Way with Protein

The recent scientific findings regarding protein make Herbalife incredibly proud to have led the way in bringing high-quality protein to its customers. Chances are, your customers have seen or heard a news story about the new research on protein. However, they may not associate the Herbalife name with protein or know about all of Herbalife’s high-protein products. Now is the time to educate those customers about Herbalife’s high-protein nutritional programs and to reinforce the message that Herbalife’s products are based on cutting-edge science. Let them know that as a Herbalife distributor, you can provide them with the knowledge and the high-protein products they need to successfully lose weight and keep it off for good!

Fast Facts

Protein: A naturally occurring chemical found in the body that is made up of amino acids.

Benefits: Creates a sense of fullness, reduces carbohydrate cravings, builds and

maintains lean muscle mass.

Women Need: 100 protein grams daily

Men Need: 150 protein grams daily

Sources: meat, fish, eggs, dairy, nuts, soy products

Herbalife Recommended Products: Meal Replacement Drink Mix, Shake Mix, Personalized Protein Powder, Bars, Drink Mix and Soup Mix.

Escape the Fat-Free Diet Trap

Today, supermarket shelves are packed with foods that call to dieters with the words “FAT FREE.” But as  conscientious weight watchers load their shopping carts with fat-free foods week after week, many discover  this alarming fact: Their weight is going up!

Getting fat on fat-free craze began in recent years, statistics show we’ve actually grown fatter  rather than thinner. Although we’ve been taught to think of fat as the culprit in the weight-loss  battle, it isn’t the only one. That’s because a food that’s fat free isn’t necessarily calorie free. 

Many fat-free foods are actually very high in sugar and carbohydrate calories. And these calories,  when eaten in excess, convert into the one thing we’ve been taught to avoid: fat!

Lose the fat from your body, not your diet.  Ironically, to burn fat and lose weight, you need a  certain amount of “good fat.” That’s why Herbalife Weight-Management Programs stresses the  importance of a well-balanced diet that includes enough good fats—like those found in fish and  olive oil—along with Herbalife’s highly nutritious meal replacement shakes and snacks. By avoiding the fat-free craze and giving your body the complete nourishment it needs with Herbalife’s  Cellular Nutrition supplements and weight-management products, you’ll steadily lose weight and feel healthier as you do it.

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease

Build a Better Life… One Cell at a Time

The trillions of cells that make up your body must be healthy and functional before you can expect optimum health and energy. No program for weight management or life enhancement will work long term unless your cells receive all the nutrients they need.

Your Body is Under Siege Every Day

It’s estimated that 70% of meals eaten by North Americans are not nutritionally adequate and 90% of the health conditions that exist today are diet related. These health conditions are often the result of people being rushed, hungry, fatigued and stressed. So, we eat fast foods for convenience, consume sweet foods for a pick-me-up and use medication to take away aches, pains, sleeplessness and general malaise. It’s no wonder we’re exhausted and undernourished!

Amazingly, the answer to such a complex problem is really quite simple. 

The Average North American Diet Consists of:

· Fat: One gallon per month

· Sugar: 24 teaspoons per day

· Salt: One pound per month.

· Cholesterol

· Tobacco

· Alcohol

· Prescription Drugs

· Empty Carbohydrates (i.e. soda, cookies, cakes, etc.)

According to the American Medical Association (A.M.A)…

· 70% of deaths are from a heart attack, cancer or stroke.

· 50% of these deaths could have been prevented through dietary change.

· 70% of all illnesses and doctor visits are diet related.

· North Americans are no longer getting proper nutrition through their diets and need to

supplement with vitamins and minerals.

· In order to fight off illness and disease and maintain good, long-term health, your body needs: Protein, carbohydrates, fatty acids, minerals, amino acids, phytonutrients, fiber and herbs.